iPhone Madness
If you were ever to question the power of mobile, check out what happened when our Media Director Dale Spencer got caught up in the melee that is an iPhone launch last week.
Sydney CBD on Thursday night, with over a kilometre of people lined up with tents, tarps, sleeping bags, blankets and chairs (video right) all waiting for the launch of the iPhone 6 the next morning and to have bragging rights at owning one of the first in Australia.
Some slick new features such as image stabilisation and of course the much-heralded Apple Pay, plus new styling, add to the appeal of course. With the average age of the crowd being early 20’s, it has really amplified the need for us all to stay ahead in the world of mobile advertising and communications to talk to this emerging group of consumers.
– Dale Spencer, Media Director, 021 361 136