What is a Visit to My Website Worth?

Every business owner should know that a website is now a necessity. But a website is only valuable if it’s attracting visitors and generating engagement that could potentially lead to more business. So an important question is, “How do you define the value of a website visit?”


What’s up on TV?

It’s been a fascinating week in television-world where the programmes themselves have been making their own drama.


Zero Reach

Is the love affair between marketers and Facebook coming to an end? It’s been on rocky ground since Facebook updated the algorithm it uses to determine the reach of a brand’s Facebook posts. It did this in early December 2013, just in time for Christmas advertising.

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