Since the recession hit in 2009, accountability has been paramount to clients with their advertising investment. This isn’t surprising and is justifiable as every dollar invested must attribute to the objectives which are set out before agencies. The days of old where spend was frivolous are well and truly dead, and in my mind, this is a very good thing.
Since Donald Trump took to the campaign trail, ‘fake news’ has seemingly become the norm. Fake news isn’t a new concept but it has come under the spotlight like never before with Trump and his unconventional brand of politics.
It’s no secret that in this digital day and age social media is present in the majority of all households, with around 2.3 million New Zealanders accessing Facebook every day. Mark Zuckerberg, co-founder and CEO of Facebook, last week announced a new milestone for the social media giant.