Floating Christ The Redeemer Causes Outrage In Melbourne
In a remarkable stunt for the World Cup, Sportsbet in Australia have floated a giant hot air balloon in the shape of Christ the Redeemer across the Melbourne skyline.
With #keepthefaith as the balloons byline and kitted out in an Australian football jersey, the stunt has prompted outrage from certain sectors. Whether you agree with the principle or not, it has proven to be a huge PR driver for Sportsbet with enormous national and international media coverage being delivered. No doubt that being the primary goal of the exercise.
Certainly took a brave marketer to sign this one off!